WHAT I DO
BRAND STRATEGY & COMMUNICATIONS PLANNING
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I define or refine brands for existing and new business product and service launches
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I research, organise and segment audiences through quant and qual research. This includes segmentation and planning (insight, proposition, messaging etc.)
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I collaborate with creative teams to create concepts and campaign activations
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I create communication plans for digital paid, owned and earned channels (eco-systems and journeys)
"Over three days, Mark took apart what we had, offered some great insights into our brand, and some useful frameworks we've been able to build from to stand out in the market."
MIKE HARPER
FOUNDER & MD
FIREHOUSE PRODUCTIONS
"I asked Mark to lead an agency transformation project. The outcome was not only simpler operations, but transformed strategy and planning and improved client service."
PAUL DOLEMAN
CEO
iCROSSING UK
NEW BUSINESS & PITCH SUPPORT
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I write critical sections of RFPs and RFIs where thought leadership or a point-of-view is required
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I act as a strategy lead and author pitch presentations
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I support pitch teams by working as a pitch doctor to challenge and improve responses
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I am client-facing or provide behind-the-scenes pitch support
“Mark had a major hand in the pitch that won us a place on P&G’s roster, the retention of Royal Mail digital, new business success on Allianz and much more besides. Mark and his team played a major part in success on Orange, P&G and Lloyds, to mention just a few.”
MIKE DODDS
CEO
PROXIMITY LONDON (now RAPP)
DIGITAL COMMUNICATIONS TRAINING & SUPPORT
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I create brand books, best practices and ways of working guides to improve digital performance
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I train teams or individuals in digital and marketing communications
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I operationalise strategy to embed it in 'business as usual ways of working
“Mark shakes things up, simplifies the complex and brings subjects to life through his hands-on approach. He is an inspiring lecturer and trainer who has helped our students engage with all things digital.”
CHRIS PARLES
PROGRAMME DIRECTOR
UCA EPSOM
ADVISOR
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I provide ad-hoc or ongoing guidance and support for founders, leaders and dept heads
“Mark has made me better; he has challenged me in my perception and enabled me to see things differently. He simplifies the complex and builds narratives that resonate and inspire.”
SAM FENTON-ELSTON
FOUNDER & CEO
AIP MEDIA
“Mark is the most inspiring person I have ever had the good fortune to work with. His enthusiasm is infectious and his ability to solve problems calmly and effortlessly is remarkable. Mark is also incredibly supportive and candid.”
SEPAS SERAJ
FOUNDER & CEO
PIXELED EGGS
GROWTH & BUSINESS STRATEGY
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I audit and prioritise capability, commercial, client and cultural issues
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Audit, recommend & implement changes to skills, structures and ways of working
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I create growth plans
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I review and polish propositions and creds
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I develop audience and market insight
“Mark is a great communicator and a wise manager. He was key to take unit9 across from a creative studio to a successful business that is competing in the creative digital production on a world scale”
DAVID YATES BUCKLEY
FOUNDER & TECHNICAL PARTNER
UNIT9
“He is super smart, intelligent, a first class communicator, collaborative, challenging and a top drawer strategic thinker.”